Most State legislation dictates that any required advertising by a local government needs to be in the local newspaper and/or The West Australian. No doubt everyone’s come across these little adverts buried in the middle of a newspaper. Other than the cost, and the fact that readership of newspapers is ever declining, the big problem is that often that the people who happen across the advert, aren’t the ones who are being advertised to.  Continue reading Advertising & Consulting – Planning Development Applications →